Paramo started with a cup of coffee, as many crazy ideas do.
Specifically, it started with friends sitting over a cup of coffee marvelling at how simple the pleasure of coffee is. Or should be.
Yes, we knew about the tons of knowledge, effort and experience required to get the results we were enjoying in this cup, but the enjoyment itself was so simple. And that's what we liked.
When you sit down to drink your morning coffee, you may not wish to think about farming methods, roasting profiles, cupping scores, farm names, or barista pro tips. You may just want to drink your coffee and enjoy it while thinking about your family, the sun rise, your next camping trip or anything else that is important to you. And when your mind returns to the hot cup of coffee in front of you, it should just be pleasurable. Just the way you like it.
That's the idea anyway. We're coffee veterans who drink coffee for pleasure and who want to allow you that experience too.
There's a lot that goes into great coffee behind the scenes.
If you want to peek behind the curtain, we welcome you.
But you don't need to.